June 2010 Newsletter

Business Video: A Key Enabler for Business Transformation

According to a recent study, video will account for nearly 90 percent of all consumer Internet traffic by 2013, and 60 percent of all online video will be consumer video—up from 32 percent in 2009.

All forms of communications, collaboration, and entertainment are becoming digitized, and connected. New, rich media applications, such as video collaboration, IPTV, music and video streaming, are flourishing. So too is a new generation of devices—from multi-function mobile phones to access control points; card readers to Radio-frequency identification (RFID) tags. A multitude of video formats; devices and information sources are being integrated into innovative applications that are changing the way people interact.

Both consumers and businesses are driving this evolution. Video is becoming a key requirement for effective collaboration as increasing globalization drives a desire for more personal contact across geographic and cultural boundaries. Video users now demand the ability to view any content, on any device, anywhere.

In the past, while stand-alone video-based solutions promised to reduce complexity, they often came at the cost of reduced functionality and little to no integration with other applications. The net result was frequently an absence of an adequate Return On Investment (ROI).

As data, voice, and IP video converge, video is emerging as a force in business transformation. A medianet helps support video (and other forms of rich media) by being media-, endpoint-, and network-aware. Cisco business video applications can improve productivity, increase profitability, and enhance customer experience and communications within your business environment. A medianet can:

• Format video to best match the characteristics of any end device on the network
• Detect traffic conditions and ensures proper transmission of all the needed streams
• Recognize the types of media on the network and make sure that they are properly created, sent and delivered

A medianet’s ability to integrate multiple IP video applications together on the same network platform is key to unlocking the potential of Business Video to enable business transformation. Please click here for more information around medianet.

Would You Like Additional Information?
For additional information on how you can improve your Business Video Strategy, please contact your local Nexus Account Manager or email us at connect@nexusis.com.